It all started with my travel blog turnagain, where I have spent many years discovering and sharing some of the most beautiful and extraordinary places around the world – all experienced, written and photographed by me.
Along the way, I have come across hotels that are so much more than simply a place to stay. Properties with a distinctive atmosphere, a sense of history and that rare feeling of being exactly where you are meant to be. Places you don't simply visit, but truly experience. I have featured many of these exceptional hotels on turnagain as Premium Escapes.
Now, they have a place of their own – a place to inspire, discover and dream.
Premium Escapes is about extraordinary hotels and the stories that make them unique. About properties with character, the people and places behind them, design, culture and hospitality – and those rare moments when a journey becomes a memory that stays with you for a lifetime.
But for me, it is about more than simply showcasing beautiful places. As a cultural brand consultant, social media expert and author, I also explore what makes a brand truly distinctive and which stories have the power to connect with people.
I work with hotels to develop and tell stories that bring their identity to life – together with the people behind these remarkable places. Premium Escapes is my personal journey through the world of hospitality: curious, authentic and always looking for the details that make all the difference.
Enjoy discovering, reading and dreaming.
"What a great article, we have loved it and you're so right: not an ordinary one. Congratulations! We feel proud and overwhelmed to be portrayed like this"
Alberto Reynolds, General Manager, Quinta da Casa Branca, Funchal